About Persuasion Consultants

PERSUASION CONSULTANTS was founded in order to try to effect a much needed change of direction in the legal system and in the way criminal cases are tried within that system. Melding the "persuasion" method pioneered by Denver attorney Steven Rench twenty years ago with the "trying cases to win" strategies pioneered by New Jersey attorney Herb Stern, MARK J. STANZIANO is able to bring his more than two decades of courtroom experience to bear in the private representation of citizens accused of having committed crimes, as well as in conjunction with other defense counsel who have sought his advice in how to tackle difficult issues and cases. Using this hybrid methodology, he has achieved results many thought impossible to achieve in criminal cases ranging from Disorderly Conduct to Capital Murder throughout Ohio, Kentucky and Minnesota.

PERSUASION CONSULTANTS brings these methods and experience to both the public and to the practicing bar. Whether it is:

  1. Personally undertaking the representation of the citizen-accused as lead trial counsel;
  2. Assisting outside trial counsel with their representation of a client at trial;
  3. Consulting with trial counsel on the creation of a theory of, and themes for, the defense;
  4. Consulting with trial counsel on how to craft and actually tell the story of a client's innocence or reduced culpability;
  5. Creating lines of examination for trial counsel to use to tell his or her client's story;
  6. Preparing a voir dire specific to the facts and issues in a case; or,
  7. Acting as an expert witness in both pre-trial and post-conviction settings involving both the role of defense counsel as well as whether, and to what extent, that role was fulfilled,
MARK J. STANZIANO has the experience and understanding to weave the client's story together, or to help outside counsel do so, for the jury or judge, in a way that is fact-driven yet creative and memorable in order to give the client the best chance at persuading the jury or judge of the rightness of the client's position.


About Persuasion Consultants Slogan

A miracle is not the suspension of Natural Law
But the operation of a Higher Law. (Druidic wisdom)

True miracles are created by men
when they use the courage and intelligence
given them by God. (Jean Anouilh)


People have asked, "What do you mean when you say you persuade through magic?" The answer is contained within the two quotes shown above. The magic spoken of is not "other worldly." Indeed, it is entirely within the bounds of the laws that govern humans today. Though, it utilizes all the laws that govern us: Physical and Natural, as well as the laws of human behavior, common sense and the "magic" of the everyday world around us. Persuasion is best achieved through the telling of our clients' all too human stories, steeped in the facts, as driven by the emotions of those involved in the stories, with a view toward how the story is to be reviewed in the legal context in which it finds itself being told. It is a client-centered methodology that many lawyers, who have confined themselves to a lawyer-centered approach, would view as "magic"; which achieves results those lawyer-centered practitioners would see as "luck." In truth, we all make our own luck by being thoroughly prepared through hard work. That is the sort of "magic" that is used by PERSUASION CONSULTANTS.

PERSUASION CONSULTANTS
relies on hard work, collaboration with expert witnesses from around the country, and creativity in formal and informal settings to tell these stories in ways which allow the clients their best opportunity to persuade the person or people who will ultimately decide the client's fate

MARK J. STANZIANO, who teaches regularly on two nationally-recognized trial institute faculties, and who has taught on several more, has been recognized for his work in the field of criminal defense. His approach to the intellectual process of building a defense, coupled with the courage to actually go into court and try the cases, has made him an asset that many clients, and other counsel, do not want to proceed without.

Persuasion through Magic is a way of approaching the always awesome, and sometimes terrible, responsibility of taking a client's life and/or liberty into our hands. It is a way to remind all of us at PERSUASION CONSULTANTS that we are more than just someone's legal counsel or a consultant to their legal counsel. We are also their sword and shield; their shoulder and rock; and, the voice of their always too-human, often tragic, stories. And, because of that, we owe the clients the fullness of our efforts to make their stories come to life. In the end, "Persuasion through Magic" is about our commitment to the clients and, as we look every day in the mirror, to ourselves.


Serious Felonies
Violent Offenses
         Murder
         Manslaughter
         Robbery
White Collar Crime
Sex Offenses
Drug Offenses
Drunk Driving
Theft (all kinds)
All State & Federal Courts



Brainstorming Case Issues
Developing Theories & Emotional Themes
Formulating Issue-Sensitive Strategies
Organizing Case-Specific Jury Selection
Preparing Lines of Cross-Examination
Preparing Defense Witnesses for Trial
Finding and Working with Expert Witnesses
Developing the Defense Strategy in Order to Tell the Client's Story Persuasively to the Jury
Pretrial Investigation Assistance
Records and Discovery Review
Preserving the Record for Appeal



Persuasion Consultants Enters Joint Venture Agreement


Stanziano Debuts Archetype Theory


Evelyn Ball Acquitted in Death Penalty Murder Case!
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